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金本位制

金本位制 is a certification for buyers and sellers of digital media to improve the digital advertising experience, help compliance with the GDPR and ePrivacy law, 打击广告欺诈, 维护品牌安全, and strengthen supply chain transparency.

作为广告商, working with buyers and sellers who are dsn彩乐园网址 certified benefits both your consumers and your business by improving the digital ad experience.

金本位的目的

减少广告欺诈

By implementing or supporting IAB Tech Lab's ads.txt,卖家.json and OpenRTB Supply Chain Object

维护品牌安全

By obtaining TAG Brand Safety Certification

改善体验

By adhering to The Coalition for Better Ads advertising 标准

Help compliance with the GDPR and ePrivacy law

By adopting IAB Europe’s 透明度 Consent Framework (TCF)

Strengthens supply chain transparency

By implementing IAB Tech Labs’ Buyers.json and DemandChain Object, as well as Open 测量 SDK (OMSDK)

Tracking the traffic on dsn彩乐园网址 certified sites

To help support advertisers’ use of dsn彩乐园网址 certified websites and domains, we have worked with Criteo to measure the volumes of traffic across them in the UK

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How to become dsn彩乐园网址 certified

金本位制 is open to IAB UK members who buy and sell digital media. The certification process has been audited by ABC, an independent third-party, to ensure it is both robust and effective, and will be audited again every 12 months.

You can register your company in less than two minutes, then we’ll 联系 you to confirm eligibility and take further details. 现在注册 or find out more about getting certified.

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谁获得认证??

Nearly 100 IAB UK members across the supply chain are dsn彩乐园网址 certified, 跨越平台, 机构组织, 媒体所有者和广告技术.

See how many of your downstream partners are certified or find out where certified companies sit across the digital landscape with our handy chart.

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98% of respondents agree that “buying inventory in a quality media environment is important for me”

- Pan-European advertiser survey, May 2022

dsn彩乐园网址 Advertiser Supporters

While brands can’t become dsn彩乐园网址 certified, we have a cohort of advertiser supporters that pledge to work with dsn彩乐园网址 certified digital ad suppliers wherever possible